![](https://images.squarespace-cdn.com/content/v1/61434d000f8c941e38f6f100/649f84f1-3c81-48ec-b984-fdee448174bc/20120504_untitled_1821105736_1595_o.jpg)
Jeremy Bales Identity and Brand Development
Logo design and branding for a NYC-based commercial and portrait photographer. Jeremy is known for his lighting abilities so we built his brand around the idea of light and dark. Graphically, that turned into strong contrasts in the design. He also wanted his brand to be modular so he could split apart his services when necessary.
CREATIVE ROLE:
Concepting
Design
UI/UX
![20120504_untitled_1821105736_1600_o.jpg](https://images.squarespace-cdn.com/content/v1/61434d000f8c941e38f6f100/2a0cc4ca-6ee1-4101-b012-444063765e2f/20120504_untitled_1821105736_1600_o.jpg)
![20120504_untitled_1821105736_1572_o.jpg](https://images.squarespace-cdn.com/content/v1/61434d000f8c941e38f6f100/505f4e6d-8c62-4362-99a8-452e419ef804/20120504_untitled_1821105736_1572_o.jpg)